Everyone at Replace is INCREDIBLY proud to finally show off 1937: A new cannabis brand we designed and named for our awesome Vireo client. In 1937, a small and powerful group of cannabis prohibitionists used their influence to push the Marihuana Tax Act into law. They used potent propaganda to change a common household remedy into a tool to send our people to prison. Stripping them of their rights, and their vote. The name 1937 was deliberately chosen as we believe in the power of cannabis to right those wrongs. As state over state overturns prohibition, we proudly stand for cannabis wellness, social justice and equality for all.
Everyone at Replace is INCREDIBLY proud to finally show off 1937: A new cannabis brand we designed and named for our awesome Vireo client. In 1937, a small and powerful group of cannabis prohibitionists used their influence to push the Marihuana Tax Act into law. They used potent propaganda to change a common household remedy into a tool to send our people to prison. Stripping them of their rights, and their vote. The name 1937 was deliberately chosen as we believe in the power of cannabis to right those wrongs. As state over state overturns prohibition, we proudly stand for cannabis wellness, social justice and equality for all.
Check out some of the new design we did for our good friends at Vivid Interior! It is such a pleasure to get to work with them again on their new store, Reviv Boutique! Let’s go Vivid!!
Hoorah!! We are so proud that Nomi and Minneapolis Cider Company brought home a much coveted and much earned AIGA MN Design Show Award Last night! This is no small thing. The MN AIGA chapter is the most active (and for our money) the BEST showing AIGA chapter in the country. Competition for
Design awards from this show is very tight. In fact, its the only design show we enter anymore – Because its all about MN, my friends.
Bravo to everyone who entered and everyone who helped put together this fantastic show! We can’t wait to see what’s on display next year!
Melting my hardened design industry heart back into the shape of a real heart. 23 years ago I founded my design shop, Replace, only to do work for the good folks on our shared planet. Seward Coop, Jonny Pops, Galactic Pizza, Geek Squad, Local Crate, Equal Exchange, Nomi – the list is far to long to give full shout – But when we were lucky enough to start designing for Vireo Health 4 years ago, you could tell that something VERY special had happened… and more importantly WAS happening. For 4 years we have been lucky enough to be at an EPIC daily design sprint for this great company. Vireo is facing the horrors of the opioid epidemic head on with a better option: Minnesota grown Medical Cannabis. I can honestly say that in my nearly 30 years as a designer, I have never seen a client with their hearts, brains, arms, spines and souls so invested into positive social change through the lens of their business. And THAT my fine friend is really saying something. Bravo to Dr. Kyle Kingsley featured yesterday in the Strib. It is a flat out honor to design this brand and a bigger honor just to know the folks at Vireo.
The Broders’ family came to Replace with a problem. Owning three different restaurant properties in the same area for over 3 decades, they needed a way to unify them all together while making sure each had it’s own unique flair.
We are very pleased to be able to show off the great work we did with Broders’ and we hope you like it just as much as we do.
We are soooooo stoked to show off the first Lucky Cricket branded property we designed with our awesome Friend and Client, Andrew Zimmern. Working with the Architecture and Design magicians at Shea Design, the design process for this property has been a studio highlight for all of us at a Replace. We are proud to to show off this awesome new property we branded for AZ. It has been a four-year journey since we first named and designed this brand for AZ. Many thanks to our friends and partners at Shea Design for their intense spirit of collaboration and art. And, of course, many thanks to the boss man, Andrew Zimmern for his amazing leadership and energy making this such a great experience. And we can’t forget HUGE thanks to Stephanie Rau and John Barber at Rau-Barber for the wondrous photos of this great space. Now turn off your computer or phone you are reading right now and get your buns to the AZLC bar for a big fruity Tiki Drink!
Read the article to learn all about the typefaces we used to really push Vireo in a great direction. We worked really hard on Vireo and we are super proud to see it getting recognition. Go Vireo!!
