The Type Directors Club is proud to present “Smashing Alphabets” with Chank and Spunk at their monthly Type Salon in NYC on May 21.

The best branding campaigns all use typefaces to help define their visual identities, but when they do it right, you don’t even notice the font. A font is the voice of the printed word, but how do you choose the right one for your campaign? How can you capture the flavor and personality of your brand by selecting the right type? When does a typeface become a distraction instead of adding distinction? Can a custom font bolster your visual identity?

Learn more about how type differentiates brands through the typographic improvisations and renovations of font designer Chank Diesel of Chank.com. See inspirations for Chank’s early font work, samples of fonts in action and case studies of how custom fonts help create great brands. Hear about the fonts and follies of a full-time, self-employed creative visual artist.

You’ll see fonts in a whole new light once you see how Chank has used custom fonts to help his clients add character and charm to their marketing campaigns. Ben Pagel & Justin Martinez of Spunk Design Machine will speak more about distinction over distraction as they show Spunk’s typographic solutions to some recent design projects.

YOU MUST RSVP TO ATTEND THIS EVENT. Admission is limited to 70 people. For more details, visit the TDC website here.